The Meetings Show 2017

For more information about SITE activities at ibtm, IMEX events, and Questex events, visit our Industry Events webpage. The following educational opportunities are featured at other industry events across the globe.

Tuesday 13 June, 11:45 PM – 12:15 PM

Incentives – Find out the Latest Trends and Tips  

Presenter: Hugo Slimbrouck


Belgian born Hugo Slimbrouck spent his entire career in the hospitality and meetings industry. After years in hotel sales and marketing with some leading brands from 1976 to 1995, he moved to open the convention bureau of his hometown Bruges. Following this endeavor, he joined the event agency sector as managing director of a medium sized agency in Brussels and moved to the MCI Group in 2006. Here he participated in the development of the Ovation Global DMC brand and is responsible for the entire worldwide network of strategic partners. Hugo Slimbrouck is a past president of SITE and past chair of JMIC, the Joint Meetings Industry Council. On behalf of SITE, Hugo looks after the EMEA region as director of business development.

Tuesday 13 June, 12:50 PM – 13:45 PM

A Powerful Story About Incentive Travel and Trends in the Market

The goal of this track is to improve participants’ sales skills by addressing issues specific to selling incentive travel. Stories are universal in their use, appeal, and effectiveness across cultures and across ages. In this course, participants will learn to craft and use compelling stories to sell incentive travel solutions to clients. Participants will learn to develop an audience profile to help tailor the story to the client, as well as components that comprise a compelling story to aid in development of the story.

Presenter: Hugo Slimbrouck